The Markets is beneficial in the sense that the problem of middlemen has been overcomed by the farmers, and they can increase their profit by selling their food processes, large grocery farms products, etc. directly to consumers. They also overcome the problem of expensive transportation, they benefit from less handling processes and cost, less refrigeration, less time storage of perishable goods.
By selling their farm produce in the outdoor market farmers reduce the cost of land, electricity, air-conditioning etc. associated with regular markets places. Farmers are on the advantage side when they are able to sell excess farm produce directly from the farm to industries who need their farm products as raw materials for processing in the food industries. Farmers prefer selling their farm produce directly to consumers and do not like the complex and elaborate contracts associated with transacting with agricultural conglomerates who make them go through some form of bureaucracy in other to sell their products.
Farmers’ Market is advantageous to communities because a farmer’s market help in maintaining social ties, linking the rural and urban area population, traffic generation for nearby businesses, it attracts attention in the surrounding and will also improve business activities in the community, it encourages visitors and investment
90% of the money made remains in the community where the Farmers Market as reported by McClintock Fountains Farmers Market and it helps in the economic development of such community. It helps in providing employments and contributes to innovative means of distribution and encouraging civic activities.
America’s Farmers market said customers are drawn to the Famers Market because they are able to shop locally for food quality, great social atmosphere and better prices. Prices in the Farmers Markets are cheaper than process foods industries because of less cost of production and processing expenses including distance covered in transportation of food and the problem of the middle men. It is often observed that prices of foods in supermarkets are 91% higher than that from Farmers’ Markets. Farmers’ markets products are more fresher and favorable.